HYMER is the most popular name in the mobile home sector: The first-rated caravans and motorhomes of the various brands of the HYMER Group are appreciated worldwide. Equivalently so, are the access solutions which are being distributed under the same name throughout Europe. HYMER has for the last 60 years manufactured access solutions series for construction industry and trade, with an export quota of 40 %. France has been their best market so far.
Our tasks: Development of a new marketing strategy for France as well as its implementation including brand image, press relations, brochures, point of sale marketing, etc.